Lawyers Media News


Law Marketing Topics for October 5, 2022

Timely advice courtesy of Kim Kardashian: Disclose fact that social media influencer messages were compensated.
It seems like just yesterday we were saying that government enforcement actions create content marketing opportunities for law firms.And then this happened: SEC Charges Kim Kardashian for Unl .... (Updated Oct. 4, 2022)

Law Marketing Topics for October 4, 2022

Law firm thought leaders should make sure they've got the technical SEO stuff right.
Yesterday we wrote about a law firm's high-level approach to its content marketing efforts. Is the firm pursuing a "thought leadership" strategy or is it chasing keywords believed to be used .... (Updated Oct. 3, 2022)

Law Marketing Topics for October 3, 2022

Decisions on writing topics depend on the law firm's editorial strategy: thought leadership or search traffic?
What am I doing here?If you're at a large firm. you're doing what the marketing department tells you to do. You've got a marketing plan, an editorial calendar, a list of topics that should b .... (Updated Oct. 2, 2022)

Law Marketing Topics for September 30, 2022

The Department of Justice publishes a list of FOIA exemptions protecting valuable business information.
An article summarizing the numerous federal statutes that exempt information shared with the government from Freedom of Information Act requests works great as a blog post or as pillar conten .... (Updated Sep. 30, 2022)

Law Marketing Topics for September 29, 2022

Copyright lawyers must monitor both technology and the law.
"Impressionistic painting of fish lawyer addressing jury of guppies in fishbowl." DALL-E's text to art rendering of the phrase "Impressionistic painting of fish lawyer addr .... (Updated Sep. 29, 2022)

Law Marketing Topics for September 28, 2022

Large-dollar settlements with government regulators will always draw attention from prospects.
"Does this apply to us?"SEC Charges 16 Wall Street Firms with Widespread Recordkeeping FailuresThe Securities and Exchange Commission just announced that 15 broker-dealers agreed to pay $1.1 .... (Updated Sep. 27, 2022)

Law Marketing Topics for September 27, 2022

Put the call to action at the beginning, not the end, of every blog post.
Standard legal marketing advice includes the recommendation that every blog post end with a call to action (CTA). According to this well-worn advice, the (hopefully engaged) reader should be .... (Updated Sep. 26, 2022)

Law Marketing Topics for September 26, 2022

The ABA revises model rules for lawyer referral and information services.
Last month the American Bar Association's House of Delegates adopted Resolution 605, which proposes revised guidelines for bar-sponsored and for-profit lawyer information and referral service .... (Updated Sep. 26, 2022)

Law Marketing Topics for September 23, 2022

State supreme courts are a great source of legal marketing content.
The first Monday in October is the beginning of the Supreme Court's term. However, although the cases on the high court's docket are important, they're not necessarily ideal for content marke .... (Updated Sep. 23, 2022)

Law Marketing Topics for September 22, 2022

Tax lawyers can contribute to the growing crypto policymaking discussion.
The Colorado Department of Revenue is now accepting cryptocurrency as payment for state taxes and fees. Chances are good that tax authors in every state are considering doing the same -- crea .... (Updated Sep. 22, 2022)

Law Marketing Topics for September 21, 2022

Be sure to regularly review the publications your clients are reading.
AARP Bulletin September 2022 Following up on an earlier suggestion to use regulators for marketing content topics, it's also important to regularly review the publications .... (Updated Sep. 22, 2022)

Law Marketing Topics for September 20, 2022

The recent FTC policy statement on worker rights in the gig economy is worth writing about.
The Federal Trade Commission's recent policy statement on protecting workers in the "gig economy" creates an opportunity, and possibly an obligation, for employer-side law firms to reach out .... (Updated Sep. 20, 2022)