There are several good reasons why a law firm might want to publish an article with a niche publisher before posting it to the law firm’s blog. This post gives a framework for looking at this issue along with negotiating tips to ensure the firm gets the most exposure possible for its work.
Publishing in professional journals, trade publications and even general news publications is a business development strategy for many law firms. Although mainly the province of large law fir .... (Updated March 7, 2022)