An editorial quality workflow for law firms should have two sets of eyes and three rounds of review.
By working out the high-level issues in advance, the law firm marketer will increase the likelihood that the article is just as compelling as the marketer envisioned.
Twelve tips to help attorneys succeed the next time a news reporter calls for comment on a legal development.
A sure way to make practice area pages stand out is to write them with the prospective client's legal problems in mind.
Law firms can maximize the value of strong articles by publishing them with a niche legal publisher before posting them to the firm's blog.