Good Content Is Produced by Good Systems An editorial quality workflow for law firms should have two sets of eyes and three rounds of review. Published Dec. 16, 2020 in Marketing
Delegating Content Marketing Articles to Freelancers By working out the high-level issues in advance, the law firm marketer will increase the likelihood that the article is just as compelling as the marketer envisioned. Published June 3, 2020 in Marketing
When the News Media Calls Your Law Firm Twelve tips to help attorneys succeed the next time a news reporter calls for comment on a legal development. Published April 28, 2020 in Marketing
Six Variations on a Practice Area Page A sure way to make practice area pages stand out is to write them with the prospective client's legal problems in mind. Published April 8, 2020 in Marketing
How to Successfully Publish Articles With Commercial Publishers Law firms can maximize the value of strong articles by publishing them with a niche legal publisher before posting them to the firm's blog. Published April 2, 2020 in Law, Marketing