.law Had a Good Year, Relatively
During 2019, the .law top-level domain gained while .lawyer and .attorney lagged.
Operators of specialized top-level domains targeting the legal profession have not, for the most part, been successful in prying lawyers away from their .com addresses.
The conventional wisdom is that a good .com address is good enough.
We’re about five years into the new top-level domains experiment, and it’s been interesting to see which of the new domains are making headway with lawyers and which are not. According to nTLDStats, the situation today looks like this:
Domains Registered as of May 3, 2020
.legal: 14,216 (up 11 percent from Jan. 1, 2019)
.law: 12,754 (up 13 percent from Jan. 1, 2019)
.attorney: 6,939 (down 4 percent from Jan. 1, 2019)
.lawyer: 11,164 (down 4 percent from Jan. 1, 2019)
These domain name registrations are indications of interest from law firm registrants; they say nothing about how consumers of legal services view these domains or whether they are preferable to a .com domain.
Still, it’s interesting to note that the .law top-level domain is out-performing its rivals despite (or because of?) two attributes not shared by them: (1) only licensed attorneys can register a .law domain, and (2) .law registration fees are roughly twice those of its rivals.
By Thomas O'Toole
A journalist with three decades' experience reporting on legal affairs, Tom is the managing editor and lead writer at Lawyers Media LLC.