Lawyers Media News


Law Marketing Topics for April 27, 2022

Effective dates for recently enacted legislation are a good reason to write again about the new law.

Legislative proposals have several milestones -- all of which provide a good reason to write an analysis for interested clients.

  • Introduction
  • Committee action
  • Votes in either chamber
  • Governor's signature or veto
  • Effective date

That last one -- the effective date -- often gets overlooked by legal content marketers who feel they've written enough about a particular law. That's a mistake. Effective dates are a great reason to write (again) about new legislation. The urgency created by a new legal compliance obligation is a built-in call to action.