Law Marketing Topics for April 27, 2022
Effective dates for recently enacted legislation are a good reason to write again about the new law.
Legislative proposals have several milestones -- all of which provide a good reason to write an analysis for interested clients.
- Committee action
- Votes in either chamber
- Governor's signature or veto
- Effective date
That last one -- the effective date -- often gets overlooked by legal content marketers who feel they've written enough about a particular law. That's a mistake. Effective dates are a great reason to write (again) about new legislation. The urgency created by a new legal compliance obligation is a built-in call to action.