Lawyers Media News


Law Marketing Topics for August 30, 2022

Write with the reader's interests in mind.

Did you know that 20 states have passed legislation since May 2020 that regulate the use of force by law enforcement officers?

Law firms with criminal practices can take advantage of legal reforms in their jurisdictions by publishing accurate, helpful information about the laws that govern police interaction with the public. This type of information is scarce, and in demand, within the community.

Just be sure to cast the article in terms that are meaningful and actionable for the intended reader. For example, an article on "how to behave during a traffic stop" is actionable for most readers. An article on "new rules for use of force by police" is not. This advice applies to any type of legal marketing communication. Write with the reader in mind. For most law practices, the reader will not be another lawyer.