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Current Awareness and Blogging

Current awareness articles are a great way to showcase a law firm’s expertise.

Unfortunately, the regular production of legal content requires a significant investment of firm resources that could, in many cases, be better spent on client service.

Even after a marketing firm has been engaged, and a blog designed and hosted, the hard part remains: the regular production of legal updates and perspectives that put your firm in the conversation with prospective clients.

That’s where Lawyers Media comes in. Lawyers Media writers are attorneys with decades of experience producing journalism on most legal subject areas. Drawing on a proprietary database of over 1,000 information sources, Lawyers Media writers produce articles that align perfectly with your practice areas, your local market, and your ideal reader.

A Lawyers Media current awareness article will always be:

  • Timely and professionally written
  • Aligned with your firm’s marketing plan
  • Compliant with your firm’s keyword strategies or other SEO considerations
  • Consistent with the Associated Press Stylebook, the Bluebook: A Uniform System of Citation, or any other style conventions you request.
  • Written for easy comprehension by its intended audience
  • Formatted with the online reader in mind

On a typical engagement, Lawyers Media will:

  • Monitor critical information sources such as courts, legislatures, agencies, and competitors
  • Work with marketing staff to establish an editorial calendar
  • Coordinate the submission and editing of written materials with marketing staff and outside marketing services providers
  • Edit and polish the work until it meets with your approval

Raise Your Blogging Game

If your firm is considering outsourcing its current awareness writing workload, or if you’ve been burned by other providers, give Lawyers Media a call. We do this work on a fixed, per-article price. Lawyers Media produces editorial content under a “work for hire” arrangement, so all content is owned by our customers.

Lawyers Media creates exceptional client-facing communications using the latest technology and the efforts of experienced lawyer-journalists. We help law firms can effectively promote their practices with accurate and easily understandable legal information for any audience.

This page last updated on March 2, 2022.