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Missouri


Information About Legal Services
Communication Concerning a Lawyer's Services
Advertising
Direct Contact With Prospective Clients
Communication of Fields of Practice and Specialization
Firm Names and Letterheads

Opinion Number: 20070003 - Rule Number: 4-7.1; 4-7.2; 4-7.3; 4-7.4; 4-7.5QUESTION:  Attorney would like to send out a newsletter to clients and potential clients, i.e. individuals with whom the firm has not had a prior relationship of any kind. Would this practice violate rules 4-7.1, 4-7.2, 4-7.3(b) or 7-7.4?ANSWER: If the newsletter is sent only to clients and others whom Attorney is not aware have a specific need, it does not need to comply with Rule 4-7.3. The newsletter must comply with Rules 4-7.1, 7.2, 7.4 and 7.5. There are no concerns with Rule 4-7.1, assuming that all of the information is truthful and not misleading. Attorney should include the “choice” statement found in Rule 4-7.2(f).
Information About Legal Services
Advertising
Opinion Number: 20060005 - Rule Number: 4-7.2QUESTION: Rule 4-7.2(f) states that advertisements or communications must conspicuously contain the statement: "The choice of a lawyer is an important decision and should not be based solely on advertisements." Attorney has a website and a small listing in the Yellow Pages. Does the information referred to in Attorney's website and Yellow Page ad need to contain the statement set forth in Rule 4-7.2(f)? ANSWER: Rule 4-7.2(f) applies to websites. Websites are considered advertising. It is not necessary to include the Rule 4-7.2(f) statement in a print ad or website that is limited to the information listed in Rule 4-7.2(g). Rule 4-7.2(g) exempts an advertisement from 4-7.2(f) if it is limited to some or all of the following: (1) the name of the law firm and the names of lawyers in the firm; (2) one or more fields of law in which the lawyer or law firm practices; (3) the date and place of admission to the bar of state and federal courts; and (4) the address, including e-mail and web site address, telephone number, and office hours.

This page last updated on April 1, 2020.

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