Law Marketing Topics for November 29, 2022

Effective dates for recently enacted legislation are a good reason to write again about the new law.

Legislative proposals have several milestones -- all of which provide a good reason to write an analysis for interested clients.

• Introduction
• Committee action
• Votes in either chamber
• Governor's signature or veto
• Effective date

That last one -- the effective date -- often gets overlooked by legal content marketers who feel they've written enough about a particular law. That's a mistake. Effective dates are a great reason to write (again) about new legislation. The urgency created by a new legal compliance obligation is a built-in call to action.